Brands/global marketing, while the factors in the micro-environment have been identified as social networks, personal history, symbolic meaning of products and glocalization a mixed methods approach with a combination of both qualitative and quantitative data enables a comprehensive analysis of mobile phone. In addition, we will analyze the external and internal environmental trends that can affect the continuity of the brand also, we will focus on also, the portable game console devices with two main devices, psp and nintendo 3ds, tend to target a different type of target market which are mainly children.
1: the micro-environment: this environment holds the forces close to the company that affect its ability to serve its customers these are the employees, suppliers, stakeholders and customers relationships in the micro environment can change over time it influences the company directly and is the environment where the. Analysis suppliers: companies being the developers of their own video games become the suppliers themselves the augmented products used in the development of these games may include cad's, hard disks, electronic components, softwares, game writers, packaging of the consoles, printing of manuals and additional.
The impact of micro and macro environment factors on marketing.